The PreSeries interface is built with the power-user in mind, which is why we opted for a dashboard-type design that makes it easier than ever to quickly access vital insights about startups, investors and industry areas without sacrificing quality for convenience. In fact, all of PreSeries’ features follow this balanced principle.
In this post, the focus will be on one of our central features: Company Profiles. Company Profiles include all important information that PreSeries gathered on startups from around the globe as well as unique predictions based on our own estimation of their likelihood of success. In other words, on top of the traditional descriptive information such as funding data and online metrics, every company profile comes with its own predictive scores that represent our data-driven assessment of its future performance.
Let’s take a section-by-section look at a sample company profile, and see what kind of information and predictions can be found. Today, our test subject will be the Google backed augmented reality startup, Magic Leap.
First things first, the top section is dedicated to general information about the company (picture above). Next to its name is the company current status: running, acquired, IPO, zombie or closed. Each company comes with a short description of its activity, date of foundation and main areas of activity with the top area being shown in blue. Additional information such as the last time company data was updated, links to company’s official website, its social media and Crunchbase profiles are also available.
On the top right corner we have the company’s predictive scores. They are computed by PreSeries Machine Learning algorithms. If you hover your cursor over them, a popup box appears with an explanation of the score’s meaning.
In the second section (picture above), we feature our own predictions regarding the most likely future status of the startup. We compute probabilities for the following possible outcomes: IPO, get acquired, get “acqui-hired”, keep running as a going concern, become a “zombie “, and go defunct. We also compute the estimated time frame in which an exit is most likely to occur. In the graph below, PreSeries distinguishes between five different stages in a startup’s life: Concept, Seed, Product Development, Market Development and Steady. Depending on the company’s currently available information, PreSeries also makes a prediction on its current stage.
Next, is the section about funding. It features a chart representing the history of the company’s fundraising activity including total and detailed amounts by round, most recent series of funding, financing types applicable and of course the corresponding dates.
The metrics section (seen above) allows you to visualize the historical trend of every metric gathered as well as the predictive scores computed by PreSeries. This way, you can easily assess the evolution of a company’s metrics independently to get a better understanding of its context over time.
The last section in every Company Profile page features how the selected startup compares against other companies in terms of its financing structure in the Similar Companies section (the 10 companies on the left), and in terms of product/service offerings in the Competitors section (the 10 companies on the right). The scores represent the degree of similarity between the companies and the selected startup.
That’s it for the Company Profile page! As always, we’d love to hear about your thoughts and feedback.